Jul 16, 2019
Full time
Manage and lead marketing campaign, event and promotional initiatives for the company, including coordinating with event organizer, negotiating prices, follow-up with clients, etc., within the designated territories.
Design and build marketing programs to support specific marketing objectives across different channels and segments in support of overall strategic marketing plans within the designated territories.
Market through various channels and segment databases working with large marketing data sets.
Manage the marketing survey or keying in the marketing data to support the analysis activities.
Propose and manage marketing research projects to generate customer insights in supporting marketing strategy and communications.
Evaluate the impact of marketing programs and channels in achieving the stated objectives.
Design and produces marketing materials ranging from still graphic images to motion graphics.
Produce corporate video to load onto YouTube, instagram, Facebook and other social media forms.
Develop and/or prepare presentation materials; writes, directs, and/or edits department videos, as assigned.
Develop concepts and designing materials including corporate designs, advertisements, flyers, mails, artworks, internet images and banners etc.
Lead the junior within the designated territories in generating artwork design for marketing campaign, events or activities.
Develop strategic customer segmentation and target audience analysis to support the marketing initiatives of the company.
Provide insights and recommendations of actions to carry out marketing activities for the company.
Explore, design and plan marketing opportunities outside of the designated market.
Any other tasks assigned by management deem necessary as and when required.
Requirements:
A degree or diploma in sales and marketing, ads & promotion, public relations, communications, graphic/multimedia design, copy writing or computer applications.
At least 5 years of relevant experience.
Experience in building complex marketing plans and reporting on the results.
Exposure to digital and direct response marketing.
Strong knowledge of marketing using different channels.
Ability to meet tight deadlines and work under pressure in a fast-paced environment.
Hybrid skills with extensive experience in digital and analog.
Strong project management skills.
Strong problem-solving, analytical and metrics-driven thinking skills.
Ability to multi-task and handle projects simultaneously.
Ability to foster teamwork, lead and motivate others.
Understanding in technical and solution for implementing online/digital or internet marketing.
Ability to travel.
